To piss on the face is, perhaps, the worst humiliation; only shitting on the face, or rape can rival it.
There was always lots of metaphorical pissing on the face on Sosach(2ch.so): Embedded vkontakte(russian facebook) chat, «Name» field in /b/, publication of CP-posters' IPs, official twitter and vkontakte accounts, moderation staff consisting of faggots from olanet.ru, selling of moderator accounts, bydloforum-like rules, publication of top5-posters' IPs, tripcodes, ban of links to other imageboards, SEO, mass-bans in /s/ and /dev/, attentionwhore-admins in /rf/, political advertising, official support of United Russia(banners «kokoko» and «mr. Anal» targeted against russian opposition leader) and pedophilyc histeria, denunciation of CP-posters to police, paid raid on Vudman, sites makeyourmeme.ru, lulzne.ws and sarafanka.com, mail on @2ch.so being read by moderators, buying maddison's vkon­takte group for advertising of their shithole, pop-up banners, bans for linking to or mentioning AdBlock,

Rakochan vkontakte group, advertising of their shithole on youtube.com and demotivation.me, paid threads advertising Futubra, paid /mmm/-board(http://en.wikipedia.org/wiki/MMM-2011), watermarks on all pictures(like on ninegag-like shitholes), autoreplacement «sosach → dvach», just like in old pedal times, wordfilter, personal warning count, and this implies a unique id, bans for sage and bumps(!), and after all official transformation of sosach into vkontakte's af­filiate branch by attaching it to mdk group.
And even this is not a full list of sosachers' humiliation, because it doesn't include many things that didn't make it to kolchan(1chan.ru) and about which poor urine-drinkers will never talk.
All this sums up how Sosaka treats its lemming-«Legion», — pisses right in their dirty face, which is exactly what they deserve.